[ Pobierz całość w formacie PDF ]

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Ask for the sale:
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Be discovered by fans:
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Co-create with your fans:
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Find niche media sources online:
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What keywords do fans use to find music like yours online?
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How can you best use MySpace and other social media sites?
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What types of video content can you easily create and post online?
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List 10 things you can do this week to move toward your music goals:
1. ______________________________________________________________
2. ______________________________________________________________
3. ______________________________________________________________
4. ______________________________________________________________
5. ______________________________________________________________
6. ______________________________________________________________
7. ______________________________________________________________
8. ______________________________________________________________
9. ______________________________________________________________
10. _____________________________________________________________
- 74 -
Section 3
Guerrilla
Music
Publicity
- 75 -
Chapter 10
32 Ways to Promote Yourself,
Your Band or Your New
Release
Despite what you may have heard to the contrary, promoting and marketing your
music shouldn t be the dreary task so many music people make it out to be. The
pessimists tell us we have to shut down the creative side of our brains and shift
into  business mode. How dull. How boring. No wonder so many artists go
running for the hills at the mere mention of having to promote their music.
What follows is a list of creative, low-cost ideas and techniques you can start using
right away to market your music. Read these tips. Think about them. Play with
them. Have some fun with them. But, most importantly, put them into action &
starting today!
Translate your story into a newsworthy hook
Announcing the release of another new album won t get you very far. Music
magazines get dozens of these ho-hum announcements every day. However, the
debut release from an Iraq War veteran or a guy who once got punched by Sean
Penn might catch the attention of a music editor. Why? Because it has a news
 hook that makes it stand out.
So what s your news hook? To uncover it, ask yourself these questions:
·ð ð Does your band name or new CD title have a significant meaning?
·ð ð Have any of your members won awards, done brave deeds, or
accomplished anything noteworthy (they don t have to be music-related)?
·ð ð Do the lyrics to any of your songs tie in with a current event or trend?
Lesson: Always be on the lookout for fresh news hooks related to your music and
then hammer them home to the media.
Here s a sampling of free press that artists have received in various publications
over the years  along with the news hooks they used to get it:
- 76 -
1) The band Too Much Joy received a letter from former Speaker of the House [ Pobierz całość w formacie PDF ]

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